Story of Seven // Handmade Crystal Malas

Setting intentions image

The clock has struck midnight and your New Year’s resolutions begin in 3-2-1! Are you really ready to make leaps and bounds towards your new life to action  your new goals and resolutions for 2016 right away? …Seeing as it’s only Day 1, chances are probably not. That’s why we think it’s a smart idea to be a little more gentle with yourself when creating goals and setting intentions for the year ahead. It seems the Chinese New Year, which falls in February may be a more realistic time to be setting goals and taking action when life is seemingly back to normal and we are in our routines once again!

Check out our plan for setting both realistic and meaningful intentions for the New Year:

Take It Easy In January:

Easing yourself into a new lifestyle takes time. We all have admirable goals of getting fit like never before, starting that new eating plan, cutting expenses to save money, or even simply to start waking up early to meditate…but when you pressure yourself to keep this new pattern going right from the beginning, you can actually set yourself up for failure more than you might think! we say be gentle with yourself, ease in slowly and set realistic time frames for when you be best able to action your new years goals.

Be Honest About Your Time Commitment:

It’s commonplace that we don’t take enough time for ourselves in our day to day lives. Between working all week, taking care of the kids, loving the partners, and socializing with the friends, there’s not much time to sit back and reflect on what you want to do for yourself, let alone enough time to actually do it! Be honest with yourself when choosing a goal for 2016 and the time that it may require from your schedule. Even if it might seem like you have no time left for yourself, know that you can always make time. Wake up a little earlier, hire a babysitter for an afternoon, or even invite your partner to join you on your personal goal! Making time for you should be on the top of your list – Self care is PRIORITY!

Start Your Goals In February:

Use the month of January to take the time to really set your goals, since let’s face it, the holidays will leave you little to no time for true self reflection. Embrace the New Year with open arms and enjoy yourself while taking time to consider what changes you might want to slowly implement into your life without pressuring yourself to perfectly meet your goal. By getting serious about sticking to your new pattern of change in the second month of the year, you’ll feel better about following through because you’ve allowed yourself enough time to really consider what you’re up for and what is realistically achievable.

How To Keep Yourself Accountable:

It can be so easy to skip a day at the gym or hit the snooze button if no one is watching! Set yourself up for success to meet your goals in the new year by asking a close friend or loved one to help keep you accountable as you transition into making your goals become apart of your lifestyle. Or you could keep a calendar specific to your goal and write out weekly mini-goals that will help achieve your bottom line where you can also track your progress on a daily basis.

Don’t Forget To Celebrate Your Triumphs:

To keep yourself motivated, be sure to take a moment of your time to appreciate yourself and how far you’ve come in meeting your overall goal for the year. By giving yourself a reward to look forward to you can effectively motivate yourself to keep pushing forward! Remember self care should be on the top of your list, put some nurturing time into your weekly routine and make 2016 your best year yet.

So, what are you big ideas for changing your life in 2016? Are you excited to commit to your goals in February? Share with us in the comments – we’d love to hear!



It might work ‘like magic’ for a wide variety of ailments, but meditation is far from supernatural.
The remunerations of meditating have been studied for decades, and what scientists are learning will astound you!

The benefits of daily meditation are bountiful, surprising, and far too numerous to list off in a single blog post, but these are some of the basics, backed by science:

5 Physical Benefits of Daily Meditation

  1. Regular transcendental meditation may reduce your risk of heart disease and stroke, which are two of the most common illnesses today. This is possible because it reduces high blood pressure, along with the psychosocial stress factors that may contribute to it.
  2. Good news if you suffer from IBS, asthma, or RA: The symptoms of numerous inflammatory diseases may be prevented or relieved by practicing mindful meditation, according to neuroscientists.
  3. Brain, Behavior, and Immunity has published research indicating that as few as 30 minutes a day of mindfulness meditation can significantly reduce the risk of Alzheimer’s. Some scientists attribute this phenomenon to the physical changes meditation makes to the brain over time, including an increase in grey matter.
  4. Mindfulness meditation has the potential to better your sex life by increasing libido and helping you stay fully present-physically and emotionally- during intimacy.
  5. Harvard Medical School researchers have demonstrated that daily meditation improves mitochondrial energy management, which boosts the immune system and improves the body’s resilience to stress.

5 Mental Benefits of Regular Meditation

  1. Recent studies have demonstrated that meditating regularly may be equally effective as medication in treating depression and anxiety. This is unsurprising when you consider that long-term meditation actually shrinks the area of the brain known as the amygdala, which is responsible for anxiety, fear, and stress!
  2. Mindfulness meditation is great for individuals that need to think on their feet, because it strongly fosters divergent thinking and creativity.
  3. Daily meditation might decrease your need for sleep! Individuals who practiced daily meditation exhibited a ‘significant decrease in total sleep time’ without suffering consequences in the realm of psychomotor vigilance.
  4. A study which looked at the meditative habits of Tibetan monks showed that long-term meditation may be associated with increases in gamma wave brain activity, which is indicative of peak levels of concentration.
  5. In three separate studies, Vipassana meditation was introduced to incarcerated populations. Each time the result appeared to be reduced substance an alcohol abuse. Vispassana meditation could help you break other bad habits, too- like an addiction to sugar or Facebook.


This list is impressive, but the benefits of daily meditation don’t have to stop there! Take you practice even further with the use of special tools, like mantras and malas.


What is a mala?

Malas are simply strings of evenly spaced beads, used for meditation and prayer. These beads may or may not be made from healing gemstones, to increase the effectiveness of their use.

How to Use a Mala for Meditation

Don’t know how to use a mala? Don’t worry! Using a mala for meditation isn’t difficult.

Hold the mala beads in either hand, and drape them evenly between the tip and upper knuckle of a finger of your choosing. This area is called a meridian point, and is said to work via acupressure on certain aspects of the psyche and brain.

The meridian point of the index finger is typically used for meditations focused on prosperity, knowledge and wisdom, the meridian point of the middle finger is used for patience, the meridian point of the ring finger is for vitality, a strengthened nervous system, and health, and the meridian point on the pinky is usually used for intelligence and strong communication.

After you’ve chosen which finger will work best for your meditative purposes, just use your thumb to gently pull each bead across your finger, until you reach the Guru bead, which will be easily identifiable and much more ornate.

Then, you may say a prayer if you wish, and begin the process again. Malas aren’t necessary for effective meditation, but they may make it easier!


Whether you choose to use a mala, or to practice meditation simply, just remember: Rome wasn’t built in a day.  You won’t be a meditation master right away! You may only be able to concentrate on meditating for five minutes at a time to start. That’s okay. Just slowly increase the length of your meditations as you go along, and enjoy the journey.

It belong before you begin noticing the benefits of daily meditation in your life.

Find the perfect mala for your meditation practice and remember to follow your heart as it will lead you to the mala that will best support you…. Start Exploring Now


Earlier this week we ventured deep into the forest to shoot our upcoming collection “The Spirit Mala“. It was an early start and there were rain clouds looming as well as much anticipation in the air. The setting could not have been more mystical and we found the perfect locations to showcase our gorgeous new Spirit mala collection. With an amazing team of seven creatives gathered together and over three locations we managed to work some magic during the course of the day. Here are some behind the scenes images that we wanted to share with you. Stay tuned for the Spirit Mala collection that we will be launching in the coming weeks.










Jewellery // Story of Seven
Photographer // Callena Brenchley
Model // Niah Mcleod
Stylist // Amy Phipps & Georgia Mellor
Hair & Makeup // Kate Bohn
Videographer // Izar Otter
Wardrobe // Belle Byron Bay

When Miami fashion blogger Julian Cardona stepped out in casual style wearing her Story of Seven Accessories and sporting a laid back look we were in love with the way she had styled our malas. Juliana wears our Selene Mala, Goddess of the Moon and the grounding and protection wrist mala stack. Here are a few shots of her effortless style on the streets of Miami.
Miami street style1
Miami street style2
Miami street style4
Miami street style5
Miami street style3

We were so over the moon that our Love Mala  was featured in the Disfunkshion Magazine Summer issue, that we had to share the photos with you! The shoot beautifully showcases a collaboration of stunning pieces perfectly styled and put together by the Disfunkshion Magazine team and we couldn’t be happier that our best selling Love Mala was featured! Let us know what you think of this colourful collection of photos.



Go to our online store to shop the Love Mala!


Vogue Australia 2014

For thousands of years across the globe and in a numerous cultures and religions the humble bead has long been admired, worshipped and revered for its beauty, craftsmanship and symbolism. Beads are among the most stunningly attractive and varied items of jewellery known to mankind as objects of great beauty and intricate adornments that have been used to decorate costumes, shrines and ceremonies for thousands of years. For centuries beads have played and important role in communicating ideas about religion, aesthetics, and social importance serving as indicators of great power and wealth. However beads symbolise a lot more than just personal adornment. Beads have been used throughout the world in countless ways and across many cultures. As talismans in prehistoric and contemporary civilisations, as status symbols in the ancient world and as religious objects in Buddhist, Christian and Islamic faiths. Each bead is therefore a piece of cultural information, holding an intriguing tale of the roots of its materials and creator.



The earliest evidence of bead production and use has been traced back to Africa where they used beads to communicate. The “love letters” of the Zulu tribe manipulated the colours and patterns of their beaded offerings to their lover’s in order to deliver secret messages. Across the Indian Ocean to the Middle East worry beads have long been known as the equivalent of prayer beads and you will often see men and women holding their worry beads whilst handling a string 33 beads ending in a tassel. In some parts of Saudi Arabia businessmen are known to discuss deals involving millions of dollars whilst playing with their worry beads seemingly in deep inner contemplation. For the Native American beads have always held great spiritual significance where detailed beaded neck pieces were worn as talismans against threat and battle. Some tribes in North American saw beads as little gifts from the gods and called them “little Spirit seeds” and used them in healing ceremonies to promote health and well being.


In the Hindu and Buddhist religions mala beads, also known as prayer beads, or japa malas have been used for centuries during prayer and meditation practices for keeping count whilst reciting, chanting or mentally repeating a mantra or name of a deity. This practice in Sanskrit is also known as japa. Traditionally a mala is made using 108 beads of the same size with the 109th bead being slightly larger. The 109th bead is called the Guru bead, sumeru (summit) or stupu. Counting should always begin with the bead next to the guru bead holding the mala in the right hand and flicking one bead to the next reciting one mantra per bead, finishing around the mala when you reach the guru again.  Malas have been made from a range of different materials but most commonly used are the rudraksha seeds, grown in Indonesia and India and are known to be sacred seeds and the tears of Shiva.



In modern day cultures mala beads are widely used during meditation and yoga practices and by anyone wanting to set intentions for what they would to manifest and create in their lives. So you do not have to be religious or devotional to wear or own mala beads, as they have become a popular dressing ritual and intention setting talisman for men and women around the world and are used by those who seek a calmer mind, body and spirit.

 Some of the ways a mala might help you:

  • Calm an over active mind
  • Allow inner stillness
  • Find a place of peace
  • Turn awareness inward allowing true healing to take place.
  • A physical reminder of what you would like to manifest into your life
  • A reminder of the path you are on
  • To remind you of the intentions you have set
  • Help purify the mind and free you from the past
  • Use a tool for meditation and reciting mantras
  • Bring balance to mind, body and soul


Choosing a mala that is perfect for you can sometimes be a difficult thing to do as there are so many to choose from and each with their own individual intention and energy. You will always find yourself drawn to one more than another and often this is the first mala you were attracted to. There is a reason for this, it is your soul guiding you. So always go with your first impression and follow your intuition, this is your soul speaking so let it guide you to the mala that will best support you.



Given the symbolic and cultural significance that beads have around the world, we can have faith in the spiritual power that they can have in our own lives. So think about choosing your own mala and set an intention that will best support you in your present situation. We would love to hear your comments or questions so feel free to share with us your love of the bead or how using a mala has enriched your life.

I am constantly being asked, “So what is the Story of Seven?” or “Why Seven? What’s so special about the number Seven”? So I thought what better topic to start with for my first blog post. Let me start on a personal note and explain where my fascination with the number seven began, before we get into the mystical side of things.


One of the most vivid memories from my first years at school was the day I learnt numbers. I remember my teacher standing at the front of the class room writing numbers zero to ten on the big black board. We were eagerly and clumsily copying them into our exercise books and sounding out the words. Lead pencil in hand working my way up the scale from zero I stopped at the number seven. There was something about it that mesmerized me, something that I adored, something so hypnotic and magical about…. Why was I so intrigued by this number? I loved the way it sounded, I loved the way it looked, so strong yet elegant and most of all I loved writing it. I became obsessed with writing the number seven and soon filled the pages of my schoolbooks with this mesmerizing numeral. From that day on seven was to be my favourite number, my lucky charm.



It seems I am not the only one attracted to this revered and auspicious number. A recent study done by Brazillian author and mathematician Alex Bellos reveals that the number seven is the world’s most popular number. One theory behind mankind’s fascination with the number seven is that it is the number of planets visible in the sky with the naked eye, but Mr Bellos said the reason was much simpler; it is the only number between one and ten that cannot be multiplied or divided from within the group. He concludes that ‘The reason why a reverence for the number seven is a constant throughout human history can never be known, but to me the only credible reason is because of its unique numerical properties’.

Well my theory is much more profound than that as most of us are totally unaware of the deep significance and sacredness that the number seven possesses. Its presence is so deeply rooted in the cosmos, the Ages of our existence, our daily lives and our very beings that it’s constant reoccurrence cannot be just sheer coincidence but true mysticism at work. It often takes a series of things or events to convince people that something holds power so take a look at these occurrences of the number seven and decide for yourself.



The number seven has long been regarded as having a peculiar magical significance and is considered to be a sacred and mystical number in almost all societies since the beginning of time, including Hindu, Egyptian, Greek, Chinese and Hebrew.

  • Seven is associated with the days of the week, and the phases of the moon last seven days, therefor seven has many intuitive qualities that make it a highly psychic number.
  • Our own life cycles on earth have seven stages, and there are seven years to each of those stages of human growth and evolution.
  • The bible states there are seven days of creation and God rested on the seventh day to contemplate on what had occurred as well as what was likely to transpire. This is also why Sunday, the seventh day of the week is known as the day of rest in most western countries.
  • There are seven colours in the rainbow and colour spectrum, seven notes in the musical scale, seven deadly sins known as lust, gluttony, greed, sloth, wrath, envy, pride and seven archangels.
  • We have seven chakras in the human energy body that correspond to states of consciousness, developmental stages of life, archetypal elements, body functions, colors and sounds.
  • The human body has seven major internal organs heart, lungs, stomach, small intestine, large intestine, liver and kidneys. As humans we have seven senses being sight, smell, touch, taste, hearing, intuition and balance.
  • There are seven wonders of the ancient world and the great pyramid of Egypt is the only one that still stands today. There are seven wonders of the natural world, seven wonders of the middle ages and the seven seas known as Arctic and Antarctic, North and South Pacific, North and South Atlantic, and the Indian Ocean.
  • We have seven directions being north, south, east, west, up, down and the centre.
  • The law of seven can also be seen in the animal kingdom with most mammals having seven bones in their neck and the common lady bug has seven spots only to name a few.


This is just the beginning of the story of seven and as you can see this sacred number has a deep current that runs through our existence from the beginning of time. Its very vibration resonates with the energies of spiritual awakening, developing enlightenment, intuition, introspection, persistence of purpose, good fortune, inner wisdom and above all else seven is known to be the number of creation, symbolizing the live connection between the human and the Divine.

Do you know any interesting facts about this auspicious number…?


This is the second test post.
We just want to see what two posts look like on the main blog page.

If you use the name of the post in the main sentence that starts the post content, its good for SEO.

We love Mala’s!!

Page 1 of 1